Coin of the Week: BAT


This originally appeared in Coinme’s weekly newsletter: The Coinster.

Each week, Brian Belden highlights a new digital currency you want to pay attention to.

What is BAT?

Basic Attention Token (BAT) is the digital currency associated with the popular privacy-focused Brave Internet Browser. Brave bills itself as a new secure, fast, and private way to surf the internet with speeds up to 8x faster than Google, Safari, and Firefox. It claims they can achieve this by automatically blocking all unwanted spyware, malware, and location-based advertising (which is happening all the time).

Created by Brendan Eich the founder of Mozilla Firefox and Javascript, Brave browser has reached over 4 million monthly users and growing. In a world where personal privacy has nearly vanished this browser takes back our privacy and provides us with an alternative method for advertisers and users.

“Brave is on a mission to fix the web by giving users a safer, faster and better browsing experience — while growing support for content creators through a new attention-based ecosystem of rewards.”

How Does BAT Work?

You’re probably wondering what this has to do with Basic Attention Token and digital currencies. Brave took their browser to a new level by introducing Basic Attention Token (BAT) and adding it’s utility directly into the browser. Users of the Brave browser have the option to turn on a mode called “Safe Advertising” while they surf the internet. You are rewarded with BAT tokens for simply clicking or engaging ads and their websites. The Brave browser is not your typical ad blocker, but one that will pay you in tokens for choosing to click on ads. In other words, you get paid for surfing the internet.

Breakdown of how BAT works.

I didn’t want to write about this without giving it a try. Throughout the last few weeks, I have indeed noticed a significant increase in speed and usability. I started using Brave on December 1st and have already blocked 12,440 ads, 1,025 trackers and earned $5 worth of BAT. I don’t know about you, but for me, that’s a win-win.