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Monetizing Crypto Services in Web3 Platforms

By Josh Lelito

November 5, 2024
Monetizing crypto services in web3 platforms.

The crypto industry has a broad spectrum of companies that support the ecosystem. Crypto wallets like Phantom and data websites like CoinGecko provide key infrastructure to onboard millions of users to crypto. Although these companies provide a much-needed service, many struggle with user monetization to achieve sustainable revenue growth. These companies must establish creative revenue streams to keep building their business.

Ledger is an example of a crypto wallet driving revenue through premium subscription plans with advanced features. Ledger allows users to pay for a recovery feature if they lose their private keys. Other revenue models for wallets include supporting staking or yield farming to earn revenue via asset management fees.

Wallet recovery.
Source: Ledger

Information platforms such as CoinGecko monetize through advertisements, API access fees for developers, and educational services, offering premium content, webinars, or certifications for crypto professionals.

Cryptocurrency prices by market cap.
Source: CoinGecko

As these platforms expand, they must look for other revenue opportunities to continue growth. One great revenue opportunity is integrating crypto on/off-ramps directly into their platform.

Using Coinme’s API-based crypto-as-a-service platform, crypto wallets can easily integrate on/off-ramp services. Crypto wallets won’t worry about confusing their customers with third-party exchange providers. Users can now onboard and transact in minutes. This lets users buy and sell crypto directly within the platform, enhancing their experience and allowing companies to earn transaction fees.

Similarly, crypto data providers can diversify revenue by enabling customers to buy and sell crypto directly on their websites, reducing reliance on advertising income.

Revenue diversification is crucial for crypto companies. Offering additional crypto services can meet the demand of their users while achieving revenue growth.

Ready to enhance your platform’s revenue potential? Contact our sales team at [email protected] or schedule a demo at coinme.com/enterprise to learn how Coinme’s CaaS platform can help!